GEO Audit · Generative Engine Optimisation
What they've understood, what they get wrong, who they confuse you with. A clear, verifiable read of how AI engines talk about your business.
Let's make things clear.
The first thing a client learns about you increasingly doesn't come from your website. It comes from an AI that read it for them, and answers in its own words.
The point is, that AI can be wrong. You never see it happen, but you lose the client who asked.
The point is, that AI can be wrong. It confuses you with a competitor, assigns you a sector that isn't yours, imagines an audience you don't have. You never see it happen, but you lose the client who asked.
Our case
We know because it happened to us. We asked the AIs who Trasparenze ADV is. They described us as a generic communications agency and gave us a mission, vision and values that aren't ours. To us, who do branding for a living. If it happens to people who work with clarity every day, it can happen to your brand. The difference isn't avoiding it. It's spotting it and putting it right.
SEO ranks your pages in search results. GEO, or Generative Engine Optimisation, makes sure AIs understand and correctly describe your brand when someone asks about you.
The first works on content. The second works on your brand as an entity: who you are, what you stand for, who you serve.
When SEO and GEO work together, your brand stops depending on clicks alone and starts being cited as a source. That's when the difference begins to show on revenue.
growth in Google AI Mode searches in the last year
rise in interest for "GEO SEO"
The GEO Audit is the first step to see where you stand today on this new channel.
Not a score to interpret, but a reading guided by your identity. Here's what we deliver.
The brand and sector the AI assigns you, and who it might confuse you with.
The mission, vision and values it attributes to you, compared with your own, each with its level of severity.
The audience it assumes you have, and how far it is from the real one.
The strengths and signals the AI picks up, and the ones it misses.
The sentiment, and the positive and negative words tied to your brand.
For each area, what to fix first to put right what doesn't add up.
We analyse the real answers from ChatGPT, Google AI Mode, Gemini, Perplexity, Claude and Copilot. Not an automated test, but a reading by people who build brands for a living.
A simple process, no surprises. Three steps, fixed timings.
You book an in-depth call. You tell us about your brand and we explain exactly what we analyse. That's where the work starts.
You receive your GEO Audit within 5 working days of the brief: the six answers, clear and verifiable.
We walk you through the results in person, on a slot we agree. We don't leave you a PDF to decode.
Free, no-obligation call. We explain everything, then you decide.
By the end you know how AI sees you and where to start putting it right. From there, two paths.
If you want to measure the full picture, online and across AI engines, and have a complete growth plan.
If the issue is further upstream, in how your brand is built and told, a proper branding project begins.
The GEO Audit is exactly what lets you choose which of the two paths is right for you with clear eyes, not in the dark. Many start here and carry on.
Selected reviews
Every project is a collaboration: who better to tell you how it went than them.
I'm writing, still caught up in the moment, to tell you we've put the new site online. The go-live went perfectly and everything works flawlessly.
Laura Sciacca
COO, WellStore
Google reviews
Marco Cattaneo
Google review
A guarantee on the final result.
Trasparenze is an agency I've worked with for over 10 years. The professionalism and quality standard they've guaranteed over time, and still guarantee today, is extremely high. A safe pair of hands in any creative or concept work, and a guarantee on the final result.
Samuel Mazzotta
Google review
The exception that proves the rule.
Trasparenze ADV is the exception that proves the rule. The biggest difference from other firms is that they don't treat you as a number and don't just deliver a marketing service: they take every client to heart as if the business were their own.
Sara Borghi
Google review
A close-knit, highly competent team.
A close-knit, highly competent and client-focused team, with a very high degree of humanity and flexibility in approaching creative and digital projects. If you're looking for a team that makes your marketing investment pay off, you're in the right place.
Reviews translated from Italian.
Companies we've helped to be understood, by people and by AI.
No quote to wait for. The GEO Audit is a fixed-price product, stated right here.
Investment
(≈ £1,020) · billed in EUR
Fixed price, all included: analysis across the six AI engines, report in 5 working days and a debrief call.
And if you decide to continue, with a branding or SEO & AI Visibility project, the full amount is deducted. It's not money lost: it's the first step, already paid.
Plenty of people sell a GEO audit. Almost no one tells you up front what it costs, how long it takes and what's inside. We start there.
You see everything. And when a tool returns no data, we tell you, we don't make it up.
We tell you honestly where your brand is clear and where it isn't. Even when the right answer is to say no.
You always know what we're doing and why. You decide with us.
No jargon used as a wall. We explain instead of selling.
AIs are already becoming the first place a client looks you up. It's not a fad, it's a change of reader. The GEO Audit tells you whether that reader understands you, today.
No. We analyse the real answers from AI engines and read them in light of your identity. The value isn't the list of problems, it's knowing where to start. That's why we close with a call, not a file.
We get it. That's why here the price is fixed, the timings are stated and the amount is deducted from the project. You risk little and see how we work straight away. If you don't continue, it's still a useful analysis.
Trasparenze ADV is the branding and AI visibility agency that makes brands clear for people and legible for AI. We work with a verifiable method across four levels: data, brand, process and accessibility.
We cover the full scale of branding: strategy, verbal and visual identity, content, performance and visibility on generative engines. The GEO Audit is our front door: the simplest way to see how we work, put to the test, before any project.
We're in Milan, at Via Plinio 52. Behind Trasparenze ADV are two partners, Corinna Cighetti and Nicolò Mutarelli, and thirty years of experience building brands the market understands. We exist for one simple reason: to bring clarity back to a market that has become noise.
Corinna Cighetti
Co-founder & Brand Strategy
Nicolò Mutarelli
Co-founder & Creative Direction
FAQ
We show you in the open, line by line. Fixed price, clear timings and a plan for what to fix. The first step is a conversation.
Fixed price.
€1,200 (≈ £1,020), fully deducted if you continue.
Clear timings.
Report within 5 working days, call to follow.
Trasparenze ADV. We make things clear.
